MEDIA KIT · 2026 45.50°N MONTRÉAL → 8.82°S ULUWATU

Will
Veillette.

Travel creator & endurance athlete. Cinematic destination storytelling and authentic UGC — filmed on location, driven by discipline, sobriety and real adventure.

@willveillette · Instagram · TikTok · YouTube
13.7KInstagram followers
996KViews · last 90 days
3.1%Engagement rate
54%Non-follower reach
Meta Verified
01 · The Audience

Who's watching

An international, English-dominant community of young adventure travelers — people who train, travel and live with intention.

Engagement

3.1%

Engagement rate — 30.6K interactions on 996K views (last 90 days)

Reach

216K

Accounts reached in 90 days (~72K/month) — 54.4% non-followers

Growth

+2,417

Net new followers in 90 days — +21.4% organic community growth

Age distribution

18–24
17.0%
25–34
53.7%
35–44
17.2%
45+
9.9%

Core audience: 25–34 · 70%+ aged 18–34

Gender split

Men
52.7%
Women
47.3%

Near-even split — rare for the adventure niche

Languages & formats

EN
Primary
FR
Native

Bilingual creator · daily Reels cross-posted to Instagram, TikTok & YouTube

Top countries

🇨🇦 Canada34.3%
🇮🇳 India13.8%
🇱🇻 Latvia11.0%
🇺🇸 United States7.8%
🇧🇷 Brazil7.4%

Top cities

Montréal, CA01
Québec, CA02
Trois-Rivières, CA03
Los Angeles, US04
San Diego, US05
02 · For Tourism Boards & Destinations

Cinematic destination storytelling

I don't shoot postcards. I tell the story of a place through effort — training in it, surfing it, climbing it — so the audience feels what it's like to actually live the destination.

Format / 01

Cinematic Reels series

Story-driven short films built around a strong personal hook. Cross-posted daily to Instagram, TikTok & YouTube for compounding cold reach.

Format / 02

Depth carousels & guides

In-depth photo carousels and destination guides that keep performing 24–72 hours after posting — built for saves, shares and trip planning.

Format / 03

Full campaign coverage

Multi-day itinerary coverage: stories in real time, deliverables licensed for the destination's own channels, bilingual EN/FR versions available.

The athlete angle

My content connects because the journey is real: I'm an active triathlete and surfer, currently training for the Ironman 70.3 Mont-Tremblant. Destinations become training grounds — deserts, coastlines, volcanoes and mountains told through sport, discipline and transformation. That's the story adventure travelers actually save and share.

  • ▸ Ironman 70.3 — in training, 2026
  • ▸ Active surfer — Bali, Indonesia 2026
  • ▸ Charity race campaign — Le Grand Chemin
  • ▸ Group adventure trips host — willdtrips.com
03 · Portfolio

Watch the work

Two sides of the same camera: cinematic travel films for destinations, and authentic video UGC for brands — all filmed on location.

@nudes_conceptFashion · Lifestyle📍 Uluwatu, Indonesia
Hacienda 6 PalmsBoutique Hotel · Travel📍 California, USA
@lesindustriesgroomMen's Grooming📍 Montréal, Canada
@keaysclubStreetwear · Fashion📍 Montréal, Canada
@believesupplementsHealth · Supplements📍 Montréal, Canada
@enercycle_Cycling · Sustainability📍 Montréal, Canada
Short-form video

Reels & TikToks that convert — cinematic, fast-paced, story-driven.

Bilingual delivery

Native French + English. Reach Québec and international markets in one shoot.

Fast turnaround

Brand-ready files, clean edits, transparent paid-partnership disclosure.

04 · Next Destination

Let's tell your story.

Destination campaigns, press trips, ambassador programs and video UGC. Rate card and full analytics available on request.

Get in touch @willveillette